Wine Club Summit
Speakers & Topics
4th Annual Wine Club Summit Conference & Trade Show
Location: Embassy Suites at the Marin Center
Date: January 22, 2008
(Date, location for 2009 tbd)
Seminar Schedule included:
| 8:30a.m. | Wine Clubs - A Virtual Country Club The competition for wine club members is growing by the hour; not only from other wineries but also from big wine retailers, even your public radio and television stations. Why do people join your wine club? Is it only for the wine? Consumers choose to join your wine club for a number of reasons, some of them not necessarily obvious. Learn the reasons why wine drinkers want to join wine clubs. Put together clubs that guests will join. Identify what makes you different from other wine clubs. Discover what keeps members in wine clubs. | ||
| 10:00 | Group Interaction Attendees will form groups of six to eight wineries from different areas and states for the opportunity to brainstorm with peers. Topics: 1) What do your club members ask for? 2) Identify your differences. | ||
| 10:30 | Break | ||
| 11:00 | Wine Club Summit Power Hour Fast paced and information-filled. This hour features four speakers, each presenting new ideas or products to you in only fifteen minutes. Innovative, dynamic and thought provoking. • New ideas to Help Wine Club Retention • Wine Club Cruises • Is Your Club Profitable? • Managing the Club | ||
| Noon | Lunch, Exhibits | ||
| 1:30p.m. | Train Your Staff to Sell Wine Clubs Wine club members are valuable and loyal customers so the more wine club members you have and retain, more profitable your wine club becomes. Are you maximizing your winery's potential to recruit wine club members? Learn the steps to making the sale.Recognize what aspects of the club appeal to different guests. Coach your staff on the actions to take to secure members. Discover what your best wine club sales people already know. | ||
| 2:30 | Group Interaction Attendees will form groups of six to eight wineries from different areas and states for the opportunity to brainstorm with peers. Topics: 1) Ideas to recruit members. 2) Once you've got them how do you keep them? | ||
| 3:00 | Break | ||
| 3:30 | The Truth, The Whole Truth and...Why Consumers Join Wine Clubs A ninety-minute look into the minds of wine club members, the most popular session of the Wine Club Summit. This is one of the rare times that you have the opportunity to ask wine club members why they join clubs, what makes them stay and what they most enjoy about the club. Discover what you need to know to keep your wine club members happy. | ||