Vineyard & Winery Management Magazine

Tasting Room Profitability Conference & Trade Show

Speakers & Topics

13th Annual Tasting Room Profitability Conference Show & Trade Show
Check back soon for date and location for 2009's event

Here's an idea of what we offered in 2008.

Day One

8:45 a.m. Keynote Address: "The Winning Spirit"-Tom Mitchell
Tom Mitchell is co-author of The Winning Spirit with Joe Montana. They are also co-founders of MVP Performance Institute. Tom gets Tasting Room Profitability off to an inspiring start by helping you develop and internalize the "winning spirit".
9:45 Tasting Rooms from Coast to Coast
What's happening in tasting rooms from coast to coast? A panel of wineries from all over North America brings you up to date with what is happening in their regions. Learn how their part of the wine world is growing, what's changing in their areas and what new ideas they are putting in place to create success. Some of the topics discussed include: How are sales? Demographics of guests coming into the wineries. What types of wines are most popular? What's changing in wine tastes, sales?
10:45 Break
11:00 Outrageous Marketing
Walk on the wild side with people who have a different take on marketing and selling wine and events. There are marketers out there who definitely take the road less traveled. Find out what they do, how they do it, how it works for them and how it could work for you.
12:30 p.m. Lunch with Wine Tasting/Trade Show & Product Review
3:00 How Does it Look?
Find out what it takes to create eye-catching collateral pieces. Learn the do's and don'ts of creating an outstanding promotional piece, from choosing the right typeface to choosing the right printer. Discover elements that change good pieces into great ones: • Branding your Company with your Printed Material • Effective Order Forms • How to Work with a Graphic Designer (or not) • How to be Consistent
4:00 Break
4:15 Markitecture
The marketing of your products is directly impacted by the structure, design and layout of your tasting room. What key elements should your tasting room include? In this exciting session you'll learn 5 things you can do in your tasting room to immediately increase profitability. Gather tips and tactics to create a more viable showcase for your wines. Topics include: Lighting the Way to Success • Make your Wines Stand Out
5:30 Wine Reception
Network with your fellow winery and tasting room peers. Bring a bottle of your own tasting room wine to share!

Day Two

8:30 a.m. The Times They Are a Changin'
Take an inside look into the world of direct shipping. Things are changing from minute to minute and you need to know how it is going to affect you. What are the requirements for shipping to different states? Are there more changes ahead?
10:00 Break
10:15 Are You Telling Instead of Selling?
It takes more than reciting the percentage of different grapes in a wine to sell that wine to guests. Yet that is how most tasting rooms operate. Give up these outmoded methods and step into successful sales in the 21st century. Learn 10 questions to ask guests that will lead to the sale. Stop Wine Fact Reflux and move into the emotional sell with five successful sales methods.
11:30 Power Hour
A fast-paced and dynamic hour. Four speakers are given fifteen minutes to wow you with products and services that may make your life a little easier. New products, software, promotional ideas on packaging, call for wine, and more.
12:30 p.m. Lunch & Wine Tasting/Trade Show & Product Review
2:00 Training Your StaffIf you have any responsibility for training tasting room staff you won't to want to miss this information packed session filled with ideas, tips and activities for training staff. Learn the secrets to success from winery trainers. Discover the pitfalls of training staff. Identify the steps needed to create training that works. Inspire your tasting room staff by giving them information that works.
3:30 Break
3:45 Open Forum
Bring your ideas, ask for solutions to challenges you face and connect with your peers in this open discussion of the trials and tribulations, joys and satisfaction of life in the tasting room.

8:45 a.m.					Keynote Address: "The Winning Spirit"-Tom Mitchell Tom Mitchell is co-author of The Winning Spirit with Joe Montana. They are also co-founders of MVP Performance Institute. Tom gets Tasting Room Profitability off to an inspiring start by helping you develop and internalize the "winning spirit".
9:45					Tasting Rooms from Coast to Coast What's happening in tasting rooms from coast to coast? A panel of wineries from all over North America brings you up to date with what is happening in their regions. Learn how their part of the wine world is growing, what's changing in their areas and what new ideas they are putting in place to create success. Some of the topics discussed include: How are sales? Demographics of guests coming into the wineries. What types of wines are most popular? What's changing in wine tastes, sales?
10:45					Break
11:00					Outrageous Marketing Walk on the wild side with people who have a different take on marketing and selling wine and events. There are marketers out there who definitely take the road less traveled. Find out what they do, how they do it, how it works for them and how it could work for you.
12:30 p.m.					Lunch with Wine Tasting/Trade Show & Product Review
3:00					How Does it Look? Find out what it takes to create eye-catching collateral pieces. Learn the do's and don'ts of creating an outstanding promotional piece, from choosing the right typeface to choosing the right printer. Discover elements that change good pieces into great ones: • Branding your Company with your Printed Material • Effective Order Forms • How to Work with a Graphic Designer (or not) • How to be Consistent
4:00					Break
4:15					Markitecture The marketing of your products is directly impacted by the structure, design and layout of your tasting room. What key elements should your tasting room include? In this exciting session you'll learn 5 things you can do in your tasting room to immediately increase profitability. Gather tips and tactics to create a more viable showcase for your wines. Topics include: Lighting the Way to Success • Make your Wines Stand Out
5:30					Wine Reception Network with your fellow winery and tasting room peers. Bring a bottle of your own tasting room wine to share!

8:30 a.m.					The Times They Are a Changin' Take an inside look into the world of direct shipping. Things are changing from minute to minute and you need to know how it is going to affect you. What are the requirements for shipping to different states? Are there more changes ahead?
10:00					Break
10:15					Are You Telling Instead of Selling? It takes more than reciting the percentage of different grapes in a wine to sell that wine to guests. Yet that is how most tasting rooms operate. Give up these outmoded methods and step into successful sales in the 21st century. Learn 10 questions to ask guests that will lead to the sale. Stop Wine Fact Reflux and move into the emotional sell with five successful sales methods.
11:30					Power Hour A fast-paced and dynamic hour. Four speakers are given fifteen minutes to wow you with products and services that may make your life a little easier. New products, software, promotional ideas on packaging, call for wine, and more.
12:30 p.m.					Lunch & Wine Tasting/Trade Show & Product Review
2:00					Training Your StaffIf you have any responsibility for training tasting room staff you won't to want to miss this information packed session filled with ideas, tips and activities for training staff. Learn the secrets to success from winery trainers. Discover the pitfalls of training staff. Identify the steps needed to create training that works. Inspire your tasting room staff by giving them information that works.
3:30					Break
3:45					Open Forum Bring your ideas, ask for solutions to challenges you face and connect with your peers in this open discussion of the trials and tribulations, joys and satisfaction of life in the tasting room.

Tasting Room Profitability Conference & Trade Show

Speakers & Topics

Main Navigation: