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Media Kit
Our Mission
Vineyard & Winery Management magazine is the industry's leading independent wine trade publication. Still family owned and operated, V&WM has served the North American wine industry for more than 30 years.
This magazine is designed specifically with today's serious wine business professional in mind. We stand behind our editorial pursuit to be the bottom line resource for the entire North American wine market. Our goal: to keep our readers primed for profit.
Since wine industry decision-makers comprise our primary audience, it means that the people who see your advertisement in our magazine make or directly influence purchasing decisions in their daily business dealings. Year after year, Vineyard & Winery Management magazine's paid circulation continues to climb (refer to Subscriber Profile page for current curculation figures).
Editorially, we focus on the management of people and process in the areas of viticulture, enology, winery marketing and finance. Our articles are written with a high degree of technical expertise by a team of wine industry professionals and top-notch journalists. Timely articles and columns keep our subscribers poised for excellence and success.
Now more than ever, Vineyard & Winery Management magazine offers increasing value to you-our advertising partner.
Here's what some of our readers have to say:
"Vineyard & Winery Management is a tremendous resource for grape growers, winery owners, winemakers, marketers and others, and as a result has grown from a little Eastern magazine into a national communications service. The print magazine, web version, wine competitions, annual directory, Wineries Unlimited and other resources make a complete package of practical information to boost the bottom line." -Jim Trezise, President, New York Wine & Grape Foundation
"Vineyard & Winery Management is a valuable tool for keeping up with the new trends in wine marketing, finance, production technology and vineyards. Articles are succinct and informative, and help me to do my job better."-Michaela Rodeno, CEO, St. Supery Vineyards & Winery
"In my opinion Vineyard & Winery Management magazine addresses the topics and interests that I have in the wine and grape industry." -Michael Loykasek, Winemaker, de la Montanya Winery
Although our magazine serves as the foundation of our business, V&WM's portfolio includes a full array of conferences, seminars, trade shows, wine competitions and ancillary products referenced throughout this media kit.
Subscriber Profile
Who reads Vineyard & Winery Management magazine?
This trusted independent publication has a subscriber base of over 6,500 dedicated readers. In fact, recent circulation numbers indicate 52% of our readers are wine business owners, presidents, and company CEOs, proof that Vineyard & Winery Management delivers readers the information they need to know in order to turn their efforts into profit in today's competitive wine market. The following data is from the 2007 USPS "Statement of Ownership Management and Circulation" which is published in every Nov/Dec issue:
Average Paid: 5,385
Average non-Paid: 1,256
(incl trade show copies)
Average Total Dist: 6,641
Percent Paid/Requested: 81%
Circulation Breakdown by Region and Percent:
Pacific 49.6% AK, WA, OR, CA, HI
Mountain 2.3% MO, ID, WY, CO, NM, AZ, UT, NV
West North Central 3.9%MN, IA, MO, ND, SD, NE, KS
East North Central 6.2% OH, IN, IL, MI, WI
New England 3.4% ME, NH, VT, MA, RI, CT
Middle Atlantic 15.3% NY, NJ, PA
South Atlantic 10.5% DE, MD, DC, VA, WV, NC, SC, GA, FL
East South Central 1.6% KY, TN, AL, MS
West South Central 2.3% AR, LA, OK, TX
Canada 2.6% Mexico 1.0% Other/International 1.3%
Press Releases
Vineyard & Winery Management magazine is happy to accept press releases, however we only accept them electronically.
To submit your press release for our consideration, please follow these guidelines:
(1) insert the text within your email message field
(2) email it to pressrelease@vwm-online.com (no attachments, please).
We should have all material for the next issue by the 20th of the month, two months in advance of the issue (i.e. November 20th for January/February issue, etc.)
There are several categories in Vineyard & Winery Management's Spotlight section. These include: General News, Winery News, People in the News (not suppliers), Supplier News, and New Products (not wines). Please put one of these categories in the subject field of your message along with the issue (Jan/Feb, March/April, etc.) in which you would like it to appear. Calendar items must be for events targeting an industry audience, not consumers.
Any cameo photos should be attached in a resolution of at least 300 dpi, in JPEG, TIFF, EPS or PDF formats, and the text must have a photo caption referenced.
Few press releases for wine awards are printed; top state awards are exceptions. We reserve the right to edit for space and content and cannot guarantee that submissions made prior to the deadline will run due to space constraints.
Thematic Calendar
Jan/Feb: Cellar Issue, Tasting Room sub focus. Additional topics: tanks, fermentation, vessels, barrels, punchdown, tasting room supplies, tasting room design. Bonus distribution: Unified Symposium, Tasting Room Profitability, WAAGG Meeting
Mar/Apr: Vineyard Issue. Additional topics: pest/disease control, vineyard equipment/vehicles, irrigation, winery sanitation. Bonus distribution: Wineries Unlimited
May/Jun: Packaging and Closures Issue. Additional topics: bottles, closures, packaging, legal/compliance, vineyard labor/safety. Bonus distribution: Managing the Winery Laboratory, ASEV West, SCGGA Trade Show, Uncorked.
Jul/Aug: Oak Issue. Additional topics: barrels, oak alternatives, barrel tracking/cellar software, vineyard supplies, winery construction/solar. Bonus distribution: ASEV East.
Sep/Oct: Suppliers Section. Additional topics: pruning/vineyard maintenance, yeast, labels, suppliers section. Bonus distribution: Wine Industry Technology Symposium
Nov/Dec: Bottling Issue. bottling, lab equipment/services, filtration, closures, vine testing
In every issue: winemaking, viticulture, marketing, public relations, retail, management.
note: calenadar subject to change
2009 Ad Rates (effective December 1, 2008)
Download media kit or contact your sales representative for more options.
4 color 1 x | b/w 1 x | |||||
| full page | $2,984 | $1859 | ||||
| 2/3 page | 2,551 | 1,426 | ||||
| 1/2 page vertical | 2,465 | 1,318 | ||||
| 1/2 page island | 2,422 | 1,210 | ||||
| 1/2 page horiz | 2,271 | 1,145 | ||||
| 1/3 page | 1,989 | 865 | ||||
| 1/4 page | 1,924 | 800 | ||||
| 1/6 page | 1,643 | 518 |
Wine Industry Index
This item is considered the foremost "go-to" reference book and buyer's guide for wineries and suppliers throughout North America. Your company's display ad here will ensure that customers see your business name or promotion all year long as they use the Index again and again when looking up products, services, and personal contacts for the information they need every day.
This complete guide provides the most up-to-date and accurate listings for:
- -Wineries in the US and Canada-including personnel, phone and faxnumbers, web sites, and email addresses where available-listed alphabetically and by state. Listings also include appellations, grapes grown,
- -Vineyard and winery suppliers, products, and services listed alphabetically, by category, and by brand name in a yellow pages style format.
- -North American winery and grower associations-with addresses, contact numbers, chief executive officers, and membership information.
- -Viticultural areas within the US and Canada.
- -Wine competitions in the US and Canada that accept wine from more than one state, including dates and contact information.
- -Regulatory office listings and contact numbers for Federal and State Governments in the US and selected Canadian provinces, wine industry universities, research centers, and faculty listed alphabetically and by state, listings of trade shows, seminars, and workshops available throughout North America.
- -The Wine Industry Phone Book-a Vineyard & Winery Management Original! The Wine Industry Phone Book returns as its own section for quick access to important phone numbers.
From the grape to the glass, you'll find it all in the Wine Industry Index. See about ordering or advertising right now.
Ad Guidelines
MECHANICAL SPECIFICATIONS
Bleed Plate Sizes: 8 1⁄2" x 11 1⁄4", spread 17" x 11 1/4"
Column Width: 13 pica
Paper Stock: 70 lb coated stock, perfect bound
Trim Size: 8 1⁄4" x 11"
Email files to: adproduction@vwm-online.com
Required Artwork Files may be emailed or submitted on disk. PDF, TIFF, or EPS files with all fonts and graphics embedded in or downloaded with the file are preferred. Graphics should be 300 dpi for best results. Include the company name and issue in the file name. Also accepted are files from Adobe Photoshop, Illustrator, Quark, PageMaker, or InDesign with all links and fonts included. We are unable to return disks as they serve as a backup for your ad. Because of Direct-to-Plate printing processes, there is a US $100 surcharge for camera-ready veloxes, film negatives, right reading, emulsion side down, screen 150, or any color separations with a color key. Printer charges additional for changes to standing material. Unless otherwise requested, artwork will be disposed of 12 months after publication.
Agency Commission Fifteen percent (15%) commission is paid to agencies listed in the Standard Directory of Advertisers and Agencies. No commissions are paid on space under 1/6 page or outstanding accounts over 90 days.
Space Reservation Phone orders accepted when immediately followed by written confirmation or insertion order. Space reservation commits advertiser to space ordered unless canceled prior to closing dates.
Cancellation/Payment Agreement Terms: Advertiser is contractually responsible for any advertising that is cancelled after Closing Date. Closing date is 45 days prior to closing issue. All advertisers and/or their advertising agencies are contractually responsible for any advertising cancelled after closing date. Cancellation must be made in writing with written consent that Vineyard & Winery Management magazine has been made aware of the termination. Any unpaid advertising balances will forfit your company's right to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five days (45) days past due after closing date.
Discounts and Billing Rates shown are for camera ready advertising materials. Discounted rate billed on all advance multiple insertion orders. In the event of cancellation of multiple insertion orders, space used will be billed at a one-time rate. Past due accounts over 30 days will be billed a finance charge of one-and-one-half percent per month.
Terms and Conditions Publisher is not bound by conditions printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with regulations set forth on our rate card. Insertion orders made by the advertiser or agency represents an acceptance by the advertiser of all terms and conditions of the rate card applicable to the issue in which the insertion is to be published. All advertisements are subject to publisher's approval.
Late Payment and Non-Payment Policy: Any unpaid advertising balances will forfit your company's right to participate, exhibit, attend, or sponsor any Vineyard & Winery Management owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five days (45) days past due after closing date. In case of late payment, your credit card will be charged the full amount of
the agree-upon advertising rate.
Professional Development Conferences and Trade Shows
Do you think you know all there is to know about how to succeed in your job? Not necessarily. It's never too late to learn a new tip or tactic to enhance your skill set and make your business more profitable. That's why we've designed our Professional Development Series of seminars and conferences designed for the wine industry. Exhibitors also benefit by showcasing their products and services to uniquely targeted audiences.
Wineries Unlimited Conference & Trade Show
March 10-13, 2009, King of Prussia, PA
Only 20 minutes outside Philadelphia!
Join us for the largest wine industry trade show and conference east of the Rockies! For more than 30 years, Wineries Unlimited has grown into the industry's foremost event of its kind with upwards of 2,000 winery and vineyard personnel in attendance. The four-day conference includes sessions for newcomers, special workshops, and multiple session tracks on enology, viticulture, management, and marketing issues. This is the buying show for the eastern wine trade designed for and attended by vineyard and winery owners in the eastern wine market. A survey given to attendees revealed that 40 percent of respondents made purchases of $20,000 or more at the show. Numerous purchases over $100,000 were also recorded. The two-day trade show houses over 330 exhibitor booths to showcase products and services. Because of the large geographic spread of the eastern wine industry, exhibitors tell us they do a large part of their business at this show as a result of the face-to-face contact made there. Suppliers have a chance to greet and sell to winery owners, operators and grape growers from over 33 states and provinces (and counting!). Don't miss this cost-effective way to reach your growing eastern market! Unique social events include a Welcome "Bring your own Bottle" Wine Reception, Wine Theme Luncheon with keynote address, and the Best of the East Grand Gala and Gold Medal Tasting of winner's from last season's International Eastern Wine Competition.
Wine Club Summit and Tasting Room Profitability
Conferences & Trade Shows
January 20-22, 2009, San Rafael, CA
These two back-to-back events are designed to boost retail room profits and bolster wine club sales. Attendees from across the US and Canada learn tips and tactics to boost their profit margins while exhibitors reach a uniquely targeted wine industry buying audience. Both are highly popular and sell-out events.
Managing the Winery Laboratory
Seminar & Trade Show
Date tbd, Santa Rosa, CA
Lab technicians and managers get the chance to leave their lab coats at the winery while they brush up on the latest in lab information, techniques, equipment, and technology. Attendees leave this one-day event armed and ready to put their information to immediate use. The on-site trade show brings the latest in lab equipment straight to the attendee and gives exhibitors quality time to interface with attendees.
Event Sponsorship Opportunities
If you're a successful business person or even just starting out, you already know what it takes to succeed in the wine industry. But do you know how to surpass your quotas, increase your exposure, and pave the way to new levels of success?
Don't limit your trade show experience to the walls of your exhibit space. Go the extra mile and take advantage of one of our many sponsorship opportunities at a Vineyard & Winery Management magazine event including Wineries Unlimited (the largest wine industry event of its kind in the East), Tasting Room Profitability, Wine Club Summit, and Managing the Winery Laboratory.
We offer a variety of items and price points to choose from, so we invite you to lock in your preferred option early.
Beyond the package you choose, all sponsorships will include logo recognition as an official event sponsor in the official on-site program guide, on sponsor signage, and on our web site. Here are some of the benefits you can expect to receive:
Pre-Promotion
Sponsors who sign up early will have the privilege of putting their company's logo in all pre-promotional material and be listed on the event web site as an official event sponsor with a clickable link to your homepage.
Event Exposure
A sponsorship gives your company name increased recognition and the repetition it needs in order to attract buyers at the event. It gives you that extra bit of exposure needed to drive clients straight to your booth - not your competitors'.
Can't make it to the event? Send your logo instead.
Your logo will be strategically placed on sponsored materials throughout this event even if you can't be there in person. Ask about the Marketing Bundle Inserts into Trade Show Bags as an option.
We invite you to be seen.
Take advantage of one of our sponsorship opportunities so you'll be sure to see your company name all over our event! If you've got an idea for a special sponsorship, we'd love to hear it. Give us a call and we may be able to create a custom option for you.
Contact Bob Mignarri today for a complete list of sponsorship options and details.
401.885.8788 x11
bmignarri@vwm-online.com
Wine Competitions
Grand Harvest Awards (GHA)-February 2009
Eastablished in 1990, this unique wine judging is based on the terroir of your product, affording you a better way to both learn and market the value of your wine. 2008 marked the 18th consecutive Grand Harvest Awards with a field of over 1711 entries from North America, Europe, South America, and the Pacific Rim. Judges awarded a total of 149 Gold, 529 Silver, and 465 Bronze medals in this very competitive event where judges must agree on awarding a medal.
In Grand Harvest there are two principal classes of entry; those with specific geographical appellations and those without. Both are treated with equal emphasis, but terroir discovey is not attempted in classes without geographical specificity. Entrants receive a notification with the scores of all five judges, plus a total score a la Parker on a 100-point scale, and a gold, silver or bronze medal. To win, your wine must be nominated for Bronze or higher by each of the five judges.
This wine competition is open to all entrants without exception.
West Coast Wine Competition (WCWC)-April 2009
This traditional wine competition continues its mission of awarding medals to outstanding west coast wines. Entrants may submit wines produced in California, Oregon, Washington, Idaho, Nevada, New Mexico, Baja California, British Columbia in Canada, Australia, and New Zealand. 2008 was another great year for the 26th consecutive event. With a field of over 1,700 entries our judges awarded a total of 16 Double Gold, 179 Gold, 600 Silver, and 506 Bronze medals.
This wine competition was established in 1982 and is open to entrants whose wines are produced in the west as noted above.
International Eastern Wine Competition (IEWC)-May 2009
Open to wines produced domestically and internationally, the 32nd International Eastern Wine Competition concluded with 2,200 entries in the competition in 2008, representing 38 states, three provinces of Canada, and 13 countries. A record 71 double gold medals were awarded, with 133 Gold, 658 Silver, and 762 Bronze medals. Judges for these entries were all experienced wine judges selected from leading markets in the East including marketers, educators, winemakers, and wine writers.
This wine competition is open to all entrants without exception.
Contact Us
Corporate
Vineyard & Winery Management magazine
PO Box 2358 Windsor, CA 95492
Phone 800.535.5670, 707.577.7700, Fax 707.577.7705
President/Publisher
Robert Merletti
Vineyard & Winery Management magazine, PO Box 2358 Windsor, CA 95492
Phone 800.535.5670 x104, Fax 707.577.7705, rmerletti@vwm-online.com
Editor-in-Chief
Tina Caputo
Vineyard & Winery Management magazIne, PO Box 2358 Windsor, CA 95492
Phone 800.535.5670 x103, Fax 707.577.7705, tcaputo@vwm-online.com
Circulation
Mike Edmondson
Edmondson Enterprises, RD 12506, Danby Road, Wilseyville, NY 22902
Phone 607.273.1040, Fax 607.277.3505, circulation@vwm-online.com
Magazine Ad Sales East/Trade Show Exhibit Booth Sales/
Wineries Unlimited Program Guide Ad Sales/Event Sponsorships
Bob Mignarri
QEM, 3970 Post Road, Penthouse #2, Warwick, RI 02886
Phone 401.885.8788 x11, Fax 401.886.8020, bmignarri@vwm-online.com
Magazine Ad Sales West
John Kelly
Vineyard & Winery Management magazine
PO Box 2358 Windsor, CA 95492
Phone 800.535.5670 x109, Fax 707.577.7705, jkelly@vwm-online.com
West Coast Events
Leda Wagner
Vineyard & Winery Management magazine
PO Box 2358 Windsor, CA 95492
Phone 800.535.5670 x106, Fax 707.577.7705, lwagner@vwm-online.com
East Coast Events
Richard Leahy
Vineyard & Winery Management magazine
PO Box 2358 Windsor, CA 95492
Phone 434.293.6230, Fax 434.293.8243, rleahy@vwm-online.com