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Media Kit
MissionWe stand behind our editorial pursuit...to be the "bottom line resource" for the entire North American wine market. Our goal is to keep our readers finely tuned and primed for profit.
Who reads Vineyard & Winery Management Magazine?
Wine industry decision makers comprise our primary audience. That means the people who read your advertisement make or directly influence purchasing decisions in their daily business dealings.
Editorially, we focus on the management of people and process in viticulture, enology, finance, and winery marketing. Our articles are written with a high degree of technical expertise by a team of wine industry professionals and contributing writers. Timely articles and columns keep our subscribers poised for excellence and success.
Well into our third decade, our magazine (published bimonthly) has emerged as a wine industry leader. Now more than ever, it offers increasing value to you - our advertising partner.
Year after year, Vineyard & Winery Management's paid circulation continues to climb. But you don't have to take our word for it. Some of our readers have this to say:
"Vineyard & Winery Management's a valuable tool for keeping up with the new trends in wine maketing, finance, production technology and vineyards. Articles are succinct and informative, and help me to do my job better."
- Michaela Rodeno, CEO, St. Supery Vineyards & Winery
"In my opinion Vineyard & Winery Management Magazine addresses the topics and interests that I have in the wine and grape industry."
- Michael Loykasek, Winemaker, de la Montanya Winery
"Vineyard & Winery Management is a tremendous resource for grape growers, winery owners, wine makers, marketers and others, and as a result has grown from a little eastern magazine into a national communications service. The print magazine, web version, wine competitions, annual directory, Wineries Unlimited and other resources make a complete package of practical information to boost the bottom line." -Jim Trezise, President, New York Wine & Grape Foundation
Press Releases
Vineyard & Winery Management Magazine is happy to accept press releases, however we only accept them electronically.
To submit your press release for our consideration, please follow these guidelines:
(1) insert the text within your email message field
(2) email it to pressrelease@vwm-online.com (no attachments, please).
Text should include a headline (title case, not all caps, in seven words or less), and should be fewer than 200 words. As a matter of course we will discard text over the 200 word limit, so be sure to include pertinent information within that parameter.
We should have all material for the next issue by the 20th of the month, two months in advance of the issue (i.e. November 20th for January/February issue, etc.)
There are several categories in Vineyard & Winery Management's Spotlight section. These include: General News, Winery News, People in the News (not suppliers), Supplier News, and New Products (not wines). Please put one of these categories in the subject field of your message along with the issue (Jan/Feb, March/April, etc.) in which you would like it to appear. Calendar items must be for events targeting an industry audience, not consumers.
Any cameo photos should be attached in a resolution of at least 300 dpi, in JPEG, TIFF, EPS or PDF formats, and the text must have a photo caption referenced.
Few press releases for wine awards are printed; top state awards are exceptions. We reserve the right to edit for space and content and cannot guarantee that submissions made prior to the deadline will run due to space constraints.
2008 Thematic Calendar
ISSUE JAN/FEB: Unified Symposium Issue, New Technology, Fortified and Sparkling Wines, Bonus Distribution, Winery Planning & Design, World View
ISSUE MAR/APR: Wineries Unlimited Issue, Post Fermentation, Sprayers, Spray Materials, Irrigation/Fertigation, Rosés, Bonus Distribution, Winery Planning and Design, Wine Wise Marketing, Tasting Room Profitability
ISSUE MAY/JUN: Packaging/Closures Issue, Lab Equipment, Harvest Equipment, White Wines, Bonus Distribution, Financial Services, Management Planning, Market Watch
ISSUE JUL/AUG: Winery Equipment Issue, Barrels, Fermentation Equipment, Controls, With Wines, World View, Succession Planning, Market Watch
ISSUE SEP/OCT: Annual Suppliers Issue (bonus distribution), Fermentation Issues, Processes, Oak Alternatives, Red Wines, New Technology, Financial Management, Wine Wise Marketing
ISSUE NOV/DEC: Year End Issue, Post Harvest Issues, Experimental Viticulture, Vineyard Innovations, Red Wines, Winery Compliance and Regulations, Market Trends, Exports, World View
2008 Ad Rates and Sizes
Effective 12/1/07. Ad rates for the Wine Industry Index are equal to 1x magazine rates. Download a full pdf version of the Media Kit to see ad sizes.
| FOUR COLOR | 1X | 3X | 6X | 12X | |
| Full page | $2842 | $2719 | $2595 | $2286 | |
| 2/3 page | 2430 | 2327 | 2224 | 1957 | |
| 1/2 page vertical | 2348 | 2224 | 2142 | 1895 | |
| 1/2 page island | 2307 | 2183 | 2101 | 1854 | |
| 1/2 page horizontal | 2163 | 2080 | 1998 | 1771 | |
| 1/3 page | 1895 | 1833 | 1771 | 1565 | |
| 1/4 page | 1833 | 1733 | 1709 | 1462 | |
| 1/6 page | 1565 | 1524 | 1483 | 1318 |
Colors will be derived from 4-color process as closely matched to customer specifications as possible. PMS colors will be charged extra. Inquire.
| BLACK & WHITE | 1X | 3X | 6X | 12X | |
| Full Page | $1771 | #1627 | $1524 | $1359 | |
| 2/3 page | 1359 | 1256 | 1153 | 1009 | |
| 1/2 page vertical | 1256 | 1153 | 1071 | 947 | |
| 1/2 page island | 1153 | 1112 | 1030 | 906 | |
| 1/2 page horizontal | 1091 | 1009 | 927 | 824 | |
| 1/3 page | 824 | 762 | 700 | 618 | |
| 1/4 page | 762 | 700 | 638 | 578 | |
| 1/6 page | 494 | 453 | 412 | 370 |
Classified
$75 per column inch. Non-commissionable below 5".
Word Rate: $.80 each word, abbreviation, initial.
Minimum $10. Blind ads additional $5.
Publication Dates
Regular Issue: Jan 1, Mar 1, May 15, Jul 7, Sept 1, Nov 1
Deadlines
Space: 45 days prior.
Camera-ready artwork: 30 days prior to publication date above.
Additional Charges
Specific PMS Color: TBD; Guaranteed Placement: Two-page center spread add $250, all others add $150; Covers (IBC, IFC, XTOC): add $250. Back cover: add $500. Bleeds: add 10% of total.
All New Wine Industry Index
(Formerly Directory & Products Guide or DPG)
"where the wine industry buys off the page"
In the never-ending quest to deliver customers a quality product, we've enhanced our annual Directory & Products Guide so much that we simply had to give it a new name - The Wine Industry Index.
This item is considered the foremost "go-to" reference book for wineries and suppliers throughout the US and Canada. Your company's display ad here will ensure that customers see your business name or promotion all year long as they use the Index again and again when looking up products, services, and personal contacts for the information they need every day.
This complete guide provides the most up-to-date and accurate listings for:
• Wineries in the US and Canada - including personnel, phone and fax numbers, web sites, and email addresses where available-listed alphabetically and by state. Listings also include appellations, grapes grown, varieties and gallons produced, and more.
• Vineyard and winery suppliers, products, and services listed alphabetically, by category, and by brand name in a yellow pages style format.
• North American Winery and Grower Associations-with addresses, contact numbers, chief executive officers, and membership information.
• Viticultural areas within the US and Canada.
• Wine Competitions in the US and Canada that accept wine from more than one state, including dates and contact information.
• Regulatory office listings and contact numbers for Federal and State Governments in the US and selected Canadian provinces.
• Wine industry universities, research centers and faculty listed alphabetically and by state.
• Listings of trade shows, seminars, and workshops available throughout North America.
New Navigation! Better navigation to improve and leverage usability with resource material and more tabs for prime ad placement.
Cost Effective Advertising! Enhanced supplier listings will make your company's name pop off the page.
New Benefit! The Wine Industry Phone Book returns as its own section for quick access to important phone numbers.
Space Reservation Deadline
October 1, 2007
Projected Publication Date
First Quarter, 2008
Supplier Section Enhanced Listings
Stand out in the crowd! Enhance your listing in our Wine Industry Index and make it stand out from all the others. Your first listing is always free. For $90, advertisers may choose up to three product listing categories to enhance. Non-advertisers may enhance their one free product category listing for just $180. Enhancements include: 2 pt. increase in font size, your company name in bold print, and a 10% color screen behind your listing to make it prominent on the page. Payment for enhanced listings must be made at time of request (credit cards perferred, checks optional).
Wine Industry Phone Book Section - New
Quick reference section to must-have telephone numbers.
Ad Guidlines
Mechanical Specifications
Bleed Plate Sizes: 8 1⁄2" x 11 1⁄4", spread 17" x 11 1/4"
Column Width: 13 pica
Paper Stock: 70 lb coated stock, perfect bound
Trim Size: 8 1⁄4" x 11"
Email files to: adproduction@vwm-online.com
Required Artwork
Files may be emailed or submitted on disk. PDF, TIFF, or EPS files with all fonts and graphics embedded in or downloaded with the file are preferred. Graphics should be 300 dpi for best results. Include the company name and issue in the file name. Also accepted are files from Adobe Photoshop, Illustrator, Quark, PageMaker, or InDesign with all links and fonts included. We are unable to return disks as they serve as a backup for your ad.
Because of Direct-to-Plate printing processes, there is a US$100 surcharge for camera-ready veloxes, film negatives, right reading, emulsion side down, screen 150, or any color separations with a color key. Printer charges additional for changes to standing material. Unless otherwise requested, artwork will be disposed of 12 months after publication.
Agency Commission
Fifteen percent (15%) commission is paid to agencies listed in the Standard Directory of Advertisers and Agencies. No commissions are paid on space under 1/6 page or outstanding accounts over 90 days.
Space Reservation
Phone orders accepted when immediately followed by written confirmation
or insertion order. Space reservation commits advertiser to space ordered unless canceled prior to closing dates.
Cancellation
Advertiser is contractually responsible for any advertising that is cancelled after closing dates. Should advertiser cancel an ad schedule prior to its completion, billing will be prorated back to the nearest frequency discount.
Discounts and Billing
Rates shown are for camera ready advertising materials. Discounted rate billed on all advance multiple insertion orders. In the event of cancellation of multiple insertion orders, space used will be billed at a one-time rate. Past due accounts over 30 days will be billed a finance charge of 1 1⁄2 percent per month.
Terms and Conditions
Publisher is not bound by conditions printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with regulations set forth on our rate card. Insertion orders made by the advertiser or agency represents an acceptance by the advertiser of all terms and conditions of the rate card applicable to the issue in which the insertion is to be published. All advertisements are subject to publisher's approval.
Wineries Unlimited
What is Wineries Unlimited?
It's the largest wine industry trade show and conference east of the Rockies! It's also the buying show for the eastern wine market.
For more than 30 years, Wineries Unlimited has grown into the industry's foremost event of its kind with upwards of 2,000 winery and vineyard personnel in attendance. Owned and operated by Vineyard & Winery Management Magazine, this event is specifically designed for and attended by vineyard and winery owners and operators in the East.
This is a Buying Show
A survey given to attendees revealed that 40 percent of respondents made purchases of $20,000 or more at the show. Numerous purchases over $100,000 were also recorded.
Meet Your Customers In Person
Because of the large geographic spread of the eastern wine industry, exhibitors tell us they do a large part of their business at this show as a result of the face-to-face contact made there. Suppliers have a chance to greet and sell to winery owners, operators and grape growers from over 33 states and provinces (and counting!).
New Venue
Not only has the attendance at Wineries Unlimited increased over the years, but the exhibit space has grown, too. In order to accommodate wait-listed exhibitors from early sell-outs, the 2007 show moved to a larger modern facility at the Valley Forge Convention Plaza in King of Prussia, Pennsylvania-only 20 mintues outside Philadelphia. This move greatly enhanced the Wineries Unlimited experience for attendees and exhibitors alike, allowing 60 more exhibiting companies to participate in 2007 for a total of 334 booths, with room to grow in the years ahead.
Don't miss this cost-effective way to reach your growing eastern market!
Wineries Unlimited 2008
Conference: March 4-7, 2008
Trade Show: March 5-6, 2008
Location: Valley Forge Convention Center, King of Prussia, PA
For complete exhibit information, contact:
Bob Mignarri
Quality Event Management
3970 Post Road, Penthouse #2, Warwick, RI 02886
Phone: 401-885-8788 x11
Fax: 401-886-8020
Email: bmignarri@vwm-online.com