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Magazine Overview
Vineyard & Winery Management is the magazine for the serious wine industry professional. With everything from the grape to the glass, V&WM delivers readers information they need to know in order to turn their efforts into profit in today's competative wine market. An industry standard for over three decades, this trusted publication has a readership of over 6,500 potential buyers for your products and services. Advertise now in Vineyard & Winery Management magazine and let your display ad start working for you.This publication is the industry’s leading independent trade publication covering the North American winemaking and grapegrowing industries. Still family owned and operated, V&WM has served the industry for more than 30 years.
Designed specifically with today’s serious wine business professional in mind, we cover all aspects of the wine industry, including viticulture, enology, sales and marketing, finance and news. Our articles are written with a high degree of technical expertise by a team of top-notch journalists and wine industry professionals. Our subscribers turn to V&WM for timely articles and information that keeps them primed for profit. We stand behind our editorial pursuit to be the bottom-line resource for the entire North American wine industry.
Our Readers Wine industry decision-makers (Pres/CEO/Owner) comprise 64% of our primary audience according to circulation data from our Sep/Oct 2009 issue. Year after year, Vineyard & Winery Management magazine’s total circulation continues to climb (see the Subscriber Profile page for current circulation figures).
Our Advertisers Because our readers are wine industry decision makers, the people who see your advertisement in our magazine make or directly influence purchasing decisions in their daily business dealings.
Here’s what some of our readers have to say:
“Multi-generation families dominate American’s wine business and the Merletti family is a great example of that. Their independent operation of Vineyard & Winery Management is a great example of the entrepreneurial spirit and family commitment that offers hope for the future of our business in a global economy.” —Karen Ross, Former President, California Association of Winegrape Growers
“Vineyard & Winery Management is a tremendous resource for grapegrowers, winery owners, winemakers, marketers and others, and as a result has grown from a little Eastern magazine into a national communications service. The print magazine, web version, wine competitions, annual directory, Wineries Unlimited and other resources make a complete package.” —Jim Trezise, President, New York Wine & Grape Foundation
“Vineyard & Winery Management is a valuable tool for keeping up with the new trends in wine marketing, finance, production technology and vineyards. Articles are succinct and informative, and help me to do my job better.”—Michaela Rodeno, CEO, St. Supery Vineyards & Winery
“In my opinion Vineyard & Winery Management magazine addresses the topics and interests that I have in the wine and grape industry.” —Michael Loykasek, Winemaker, de la Montanya Winery
General Publication Information
Established: January 1975
Type: Independent Trade Publication/Strictly Editorial
Coverage: North America
Frequency: Bi-Monthly
Appearance: 8 x 10 High Gloss Print Quality
Top Industry Feature Writers/Columnists: Bruce Zoecklein, Ted Reiger, Jeff Sully, Tom Payette, Wilfred Wong, Elizabeth Slater, Paul Wagner, Dan Berger, Chris Sawyer, Rich Thomas and more.
Current Circulation
This trusted independent publication has a subscriber base of nearly 6,900 dedicated readers. Our primary readers are comprised of wine business owners, presidents, and company CEOs. In fact, we’ve shown a 4.3% subscriber gain over last year. In recessionary times, this proves that more readers are turning to Vineyard & Winery Management magazine for the information they need in today’s competitive wine market. The following data is from the 2009 USPS “Statement of Ownership Management and Circulation” Form 3526 filed October 1, 2009 and published in in the Nov/Dec 2009 issue:
2009
Total paid/request circulation: Avg 5,616
Total bonus distribution (incl trade show copies): Avg 1,258
Total distribution: Avg 6,874
Percent Paid/Requested: 82%
As of Sep/Oct 2009, % Growers and/or Winemakers 72%
2008
Total paid/request circulation: Avg 5,385
Total bonus distribution (incl trade show copies): Avg 1,256
Total distribution: Avg 6,641
Percent Paid/Requested: 81%
As of Sep/Oct 2008, % Growers and/or Winemakers 72%
Circulation breakdown by region:
Pacific States: 52%
Eastern States: 31%
Central States: 14%
Canadian/Foreign: 3%